THEORY
Naturie believes that the key to beautiful skin is moisture. While applying moisture might seem basic, it is actually the most important part of skincare.
When the water, natural moisturizing factor (NMF), and lipids in the keratin layer are balanced,the skin’s barrier function is enhanced, making it easier to maintain healthy skin.
The keratin layer, as thin as a sheet of tissue paper (0.02mm),protects the skin from dryness and external irritants.
When the keratin layer lacks moisture, the balance of water, natural moisturizing factor (NMF), and lipids is lost, resulting in gaps in the cells of the keratin layer. When there are many such gaps, skin is unable to store moisture effectively and becomes susceptible to external irritants and to such problems as dryness and rough patches. When you feel that your skin is not in good condition it may be insufficiently hydrated.
On such occasions, please apply a generous layer of lotion and moisturizing gel. By replenishing the keratin layer with moisture, the balance of water, natural moisturizing factor (NMF), and lipids will gradually be restored.
Then these cells will be lined up evenly without gaps, and the skin will more easily retain moisture and be less susceptible to external irritants. As a result, it is possible to maintain healthy, beautiful skin free from such problems as dryness and rough patches.
Naturie is focused on hydration and moisture retention for the skin and will strive to continue to move forward in our research.
COIX SEED EXTRACT
HATOMUGI ESSENCE
Hatomugi, a member of the Gramineae family (grasses), is a superfood with high nutritional value. It has been prized for its beauty and health benefits since ancient times. Besides being consumed cooked, Hatomugi is used in the Japanese sweet Yokuinin and has recently gained attention as a health food and nutritional supplement.
Hatomugi essence, extracted from Hatomugi, contains 12 Amino Acids, which are key components of the natural moisturizing factor (NMF) in the skin.
NMF is essential for maintaining the skin’s barrier function, protecting it from dryness and external irritants.
Rich in amino acids, Hatomugi essence supplements NMF, supporting the skin’s barrier function and enhancing moisture retention.
Naturie 